Posted on 2010 under iPod Music |
5
Feb
Although the dimensions of the new iPod video are smaller, the display thinner, the screen dimensions are bigger and the image quality is better. These advantages are not the only ones as the new iPod video keeps more surprises regarding the image and the screen display. The large color screen and reduced dimensions of the video and audio device is the attractive point of the new iPod video. This aspect makes possible the explicit reading of the menu, of the options and possibilities as it has a bright, sharp text.
The screen calibre of the new iPod video may be compared to the screen calibre of any TV set and it may even become the winner of such a contest. Both the design of the new iPod and the video features are very well thought out and the most important aspect is that the resolution is up to 320?240. The resolution calibre is comparable to the calibre of VHS video tape, being less than half that of a DVD. That is why the sunny weather, the too bright rooms are not a problem for watching the videos on the iPod video. These obstacles are great enemies of the previous handheld video devices of reduced dimensions and these do not matter anymore, especially when it is the case of the new iPod video.
The possibility of watching the favorite music video and Disney or Pixar video, the TV shows of films on the road, away from home was a matter of dreams not long time ago. And this dream is doable now due to the next step in video technology. Besides, the new iPod video has also some amazing options with the photo album because of great calibre of the images. You may also rate your photos or create slideshows with your favorite ones so that your past empty moments may be filled with great memories. This fact is also due to the eliminated common obstacles (sunshine, bright indoors or outdoors) of watching videos on other different mini video devices. Another important aspect concerning the options of the iPod video is that it provides full-size thumbnails for photos.
Besides, the new iPod video can import digital photos directly from any type of camera or card reader. During this transfer, the thumbnails of the imported images are showed on the screen of the iPod. After the mentioned transfer, you may browse the imported pictures. Unfortunately, you cannot display the transferred pictures on the TV set.
The video image of the new iPod video is surprisingly clear, bright and sharp taking into account the size of the screen. Excellent music and video on the same handheld device is more than joyful news, having great advantages and well thought features. Although the battery longevity for watching the videos are only of 2 hours, the new video device has a great success and may be of great need for those who are very busy. This solution is ideal for spending the time on the train, bus or airplane, maybe waiting for them or simply having a break at the office. In the end, the new iPod video is a great music player with some features for playing video a little bit so that the time would pass more quickly.
The combination of excellent image and sound is a very good achievement and a tempting offer for lovers of pocket devices to be in touch with music and other aspects of the contemporary life. These aspects of the new iPod video are especially preferred by the teenagers with their crazy lifestyle. Nevertheless, some adults may also like the high quality of the image, the options for the photo album and the slideshow. These aspects make the images, favorite videos and photos being easy to share with other people. The best combination of high quality image and high quality sound is to be found in the new iPod video.
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Posted on 2010 under iPod |
4
Feb
IPod video was a surprising new device at its appearance, due to the new and exiting quality that it could offer: playing videos. Besides this, the iPods have known, since their appearance on the market, a constant evolution, which lead to the fact that the public and the potential customers had more and more expectations regarding this product. With a new offer and design, the new product iPod video had a series of new ads, some authentic and some suspicious, because of their fake or less real aspect.
Due to the fact that the product was not yet in stores and people didn?t expect such a product to appear, there were a number of teasing and controversial ads (regarding their authenticity) which appeared and circled on the Internet. By bringing a new and relevant feature to the device, such as the video feature, the potential customers were surprised by the evolution of the product and so, the ads purpose was established. One of these ads represents the iPod video in an unreal shape (meaning that the trusty iPod has other optical features and another design). The ad was very short, as it lasted only 15 seconds. The video begins with presenting some corners of the new device, which are revealed in a computerized manner.
This one side of the device turns and the other one presents a screen which played the most recent music video belonging to the band Black-Eyed Peas (Pump it). The music and rhythm were dynamic and fast and so were the characters, who were dancing while driving. Suddenly, the slogan Introducing the new hand held movie theatre appeared and shortly after, the phrase new hand held movie theatre was cut out and the new phrase new iPod appeared on the screen, resulting Introducing the new iPod.
The controversy around this ad is focused on the fact that the actual iPod video doesn?t have the same characteristics as the one in the ad: the actual device looks very similar to the 1st to 4th generation of iPods, meaning the screen is over the buttons, but the one revealed in the ad presented a very large screen.
Still, there are many ads of the new iPod video which are, for sure, authentic. The main idea of these is the fact that music can be seen, as well, besides just being heard. This is why the Apple company opted for integrating famous artists in the ads for their product: one of the ads featured U2’s Original of the Species from the Vertigo – Live From Chicago DVD and another two featured Eminem and Wynton Marsalis. The ads featuring these artist were much longer than the usual ones and they basically played famous songs, but not together with their videos; instead, the producers opted for some more authentic images illustrating performances of these artists, which would look natural and more spontaneous.
The main idea of the ads was clear, even though these 3 ads had very different targets. Based on the fact that the clients of the new device come from different backgrounds and are of different ages, the producers and the marketers managed to pick some artists that represent generations and symbolize best their tastes and lifestyle: Eminem stands for teens and hip hop music, Wynton Marsalis is representative for adults who like classical and jazz music and U2 is somewhere in between the other 2 opposite styles. In parallel, the ads with the dancing silhouettes continued with more specified backgrounds, which were representing the video options.
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Posted on 2010 under iPod Music |
1
Feb
The iPods have been a market hit since their launching in 2001. With the appearance of the new iPod video on the market in 2005, the iPod became even more popular, as it achieved high umbers in sales and an increased interest from the public. The sales of the iPod video were, in general, better than the expectations. Considering the fact that the new product brought, indeed, something new to the market, which was never tested before and the customers were used to the idea that iPod stands for music and, in a smaller part, it stands for photos, the sales surprised the producers just like the product surprised the customers and the users.
Basically, the iPod video present 2 variants of the device: the 30 GB model and the 60 GB one, which both play QVGA H. 264 videos. Over the last holiday season, the sales were very high, as people seamed to be more interested in purchasing such an item before taking the summer vacation. Due to this fact, the new iPod video turned out to be a great choice of spending the time during the holiday. In fact, the last holiday season brought a 30 % increase of the sales, which is a consistent amount.
Even more, the new iPod video turned out to be an excellent Christmas present, as the sales indicate the fact that the sales of the iPods increased significantly before this important religious holiday. Another sales hit in the history of the iPods was the Apple iPod + hp, which was launched in the year 2004. In the first months of 2006, Apple reported sales of 565 million dollars, which was the highest number in the company?s history. In fact, Apple managed to ship 6, 16 million iPods during the first months of 2005, meaning a 66 % increase over the same period of time in 2004.
The new range of iPods are supposed to be even more improved and have a new variety of features and new accessories, which will increase even more the popularity of these products. After the famous exposition called Macworld, which was held on the 10th of January 2006, the official speakers reported sales over 42 million dollars, which included a part of 14 million dollars, gained in the first quarter of the year. With even more expectations in sales for the future.
Till the appearance on the market of the iPod video, the best selling product of the iPod series was the iPod nano, which had great results since the launching. The studies and researches show the fact that most of the part of the consumers want and easy personalization of their video content, meaning quality and inexpensive solutions that satisfy their needs. IPod video brought, at its launching, a new set of features that were about to change the perception that people had about this small, yet powerful device.
With a memory that could now include a play list of 15, 000 songs, 25, 000 pictures and up to 150 of hours full with videos and movies, the new iPod was an innovative new product and the market embraced its originality and new and exiting features.
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