IPods have been a great market hit since their appearance in 2001, almost 5 years ago. Since listening to music is one of the favorite activities of today?s individuals, the constant evolution of this device was an important request, so the new product presented a diverse range of new features, accessories and capacities. The iPod evolved from a simple and basic music player to a sum of music player, recorder, and photo viewer and now to a both music and video device.

The most important new feature of the latest generation of iPods, meaning the 5th generation, is the video. Basically, these inventive and technologically advanced, yet small devices support both MPEG-4 and H.264 videos at significantly high resolutions, which are not far from a VSH tape. Actually, in more precise terms, the H.264 codec can play video at frame rates up to 30 frames per second, video bit rates as high as 768 kilobits per second and pictures as big as 320 pixels wide by 240 pixels high.

Regarding the audio qualities, comparing to a CD quality, the iPod video is superior. On the other hand, the MPEG-4 video supports a bit rate of 2,500 kilobits per second and pictures as big as 480 pixels wide by 480 pixels high, meaning three times the size of the actual screen (in comparison with the H.264 video, which supports pictures the same size as the screen pf the iPod).

The reviews on this item are so far, excellent ? the quality of the motion images is great, with almost perfect colors, even when the device is connected to a TV set in order to watch a video. Even more, watching the videos on the actual iPod is possible due to a larger screen, which also allows the high visibility of sharp texts and photos. Still, even though the battery is claimed to last around 20 hours.

The range of improvements since the last model of iPod is impressive: the new video iPod comes with a new design, but in the same black and white colors and with a new set of accessories, which range from world clock, smaller earphones and a thinner slipcase to AC adapter and FireWire cable. Concerning the new package design, the iPod video comes with a new look: the box is flat and in a square shape; the color of the new box is black with silver accents.

The latest generation of iPods surprised the market in many ways: from the video capacities to the other improved features since the last model in 2005 and from the design and package changes to the wide and evolved range of accessories that are available together with the new iPod video. The evolution of the iPod shows an increased interest in constantly developing this device and always considering the needs and desires of the consumer. It is expected that the next generation of iPods to be even more optimized, with a lot of changes in the video settings and a longer capacity of the battery when watching videos.

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One of the newest and most favourite digital devices on the market today is, without any doubt, the new video iPod. The small device has improved significantly since the last model` s launching and the main evolution is represented by the capacity of playing videos.

Still, the new iPod video is not all about watching movies or music video clips, as it has various improvements since the last model, different accessories and improved capacities. As the producing company Apple claims, regarding the evolution of the product: Witness the evolution of the revolution. First it played songs. Then photos. Then pod casts. Now iPod plays video. Importing and saving photos was an important characteristic of the last models of iPod and it still is, even with the new video feature.

IPod video, just like the previous generations of iPods, can import photos in digital format from either a camera or a card reader. One of the best options for these is the Apple Camera Connector, which works with both a camera and a USB card reader. Still, the usage of the Apple Camera Connector or Belkin Media Reader (for the other generations of iPods, excluding the iPod video, which is not compatible with Belkin) might cause the intense usage of the battery of the iPod, as well. With the USB 1.1 camera, the battery remains half charged after the procedure. While transferring the pictures with the UBB 1. camera, the iPod shows the thumbnails of the imported images. At the end of the transport, the images can be browsed, but they can not be displayed on TV.

The new iPod video provides some options for the photo album, due to the high quality of the images and pictures. These can be rated or they can form slideshows and a major plus this fact that the new iPod video.

Another characteristic of the 5th generation of iPods which is connected with the photo feature is the large color screen that this version of the iPod provides. The screen is the largest-yet display which was created since the appearance of these items on the market. Even more, the screen shows sharp texts and optimized brightness; so long titles can be read easily. Due to this fact, the photos are large and sharp, as well. Even though the company Apple advertises the new battery life (which became 20 hours from 16 hours of the last model of iPods), the battery runs down quickly if the backlight is on.

The photo importing and saving feature of the new iPod video has significantly changed in comparison with the last model of these devices, which lead to a better response from the public and a more optimized device. With the new range of importing and saving pictures, the video iPod presents improvements in this domain, together with the obvious improvements in the video processing. The Apple company symbolizes the capacity of the new iPod video, mentioning that the new device can store up to 15 000 songs, 25 000 photos and up to 150 hours of video.

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Although the dimensions of the new iPod video are smaller, the display thinner, the screen dimensions are bigger and the image quality is better. These advantages are not the only ones as the new iPod video keeps more surprises regarding the image and the screen display. The large color screen and reduced dimensions of the video and audio device is the attractive point of the new iPod video. This aspect makes possible the explicit reading of the menu, of the options and possibilities as it has a bright, sharp text.

The screen calibre of the new iPod video may be compared to the screen calibre of any TV set and it may even become the winner of such a contest. Both the design of the new iPod and the video features are very well thought out and the most important aspect is that the resolution is up to 320?240. The resolution calibre is comparable to the calibre of VHS video tape, being less than half that of a DVD. That is why the sunny weather, the too bright rooms are not a problem for watching the videos on the iPod video. These obstacles are great enemies of the previous handheld video devices of reduced dimensions and these do not matter anymore, especially when it is the case of the new iPod video.

The possibility of watching the favorite music video and Disney or Pixar video, the TV shows of films on the road, away from home was a matter of dreams not long time ago. And this dream is doable now due to the next step in video technology. Besides, the new iPod video has also some amazing options with the photo album because of great calibre of the images. You may also rate your photos or create slideshows with your favorite ones so that your past empty moments may be filled with great memories. This fact is also due to the eliminated common obstacles (sunshine, bright indoors or outdoors) of watching videos on other different mini video devices. Another important aspect concerning the options of the iPod video is that it provides full-size thumbnails for photos.

Besides, the new iPod video can import digital photos directly from any type of camera or card reader. During this transfer, the thumbnails of the imported images are showed on the screen of the iPod. After the mentioned transfer, you may browse the imported pictures. Unfortunately, you cannot display the transferred pictures on the TV set.

The video image of the new iPod video is surprisingly clear, bright and sharp taking into account the size of the screen. Excellent music and video on the same handheld device is more than joyful news, having great advantages and well thought features. Although the battery longevity for watching the videos are only of 2 hours, the new video device has a great success and may be of great need for those who are very busy. This solution is ideal for spending the time on the train, bus or airplane, maybe waiting for them or simply having a break at the office. In the end, the new iPod video is a great music player with some features for playing video a little bit so that the time would pass more quickly.

The combination of excellent image and sound is a very good achievement and a tempting offer for lovers of pocket devices to be in touch with music and other aspects of the contemporary life. These aspects of the new iPod video are especially preferred by the teenagers with their crazy lifestyle. Nevertheless, some adults may also like the high quality of the image, the options for the photo album and the slideshow. These aspects make the images, favorite videos and photos being easy to share with other people. The best combination of high quality image and high quality sound is to be found in the new iPod video.

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Besides this, the iPods have known, since their appearance on the market, a constant evolution, which lead to the fact that the public and the potential customers had more and more expectations regarding this product. With a new offer and design, the new product iPod video had a series of new ads, some authentic and some suspicious, because of their fake or less real aspect.

Due to the fact that the product was not yet in stores and people didn?t expect such a product to appear, there were a number of teasing and controversial ads (regarding their authenticity) which appeared and circled on the Internet. By bringing a new and relevant feature to the device, such as the video feature, the potential customers were surprised by the evolution of the product and so, the ads purpose was established. One of these ads represents the iPod video in an unreal shape (meaning that the authentic iPod has other optical features and another design). The ad was very short, as it lasted only 15 seconds. The video begins with presenting some corners of the new device, which are revealed in a computerized manner.

This one side of the device turns and the other one presents a screen which played the most recent music video belonging to the band Black-Eyed Peas (Pump it). The music and rhythm were dynamic and fast and so were the characters, who were dancing while driving. Suddenly, the slogan Introducing the new hand held movie theatre appeared and shortly after, the phrase new hand held movie theatre was cut out and the new phrase new iPod appeared on the screen, resulting Introducing the new iPod.

The controversy around this ad is focused on the fact that the actual iPod video doesn?t have the same characteristics as the one in the ad: the actual device looks very similar to the 1st to 4th generation of iPods, meaning the screen is over the buttons, but the one revealed in the ad presented a very large screen.

Still, there are many ads of the new iPod video which are, for sure, authentic. The main idea of these is the fact that music can be seen, as well, besides just being heard. This is why the Apple company opted for integrating famous artists in the ads for their product: one of the ads featured U2’s Original of the Species from the Vertigo – Live From Chicago DVD and another two featured Eminem and Wynton Marsalis. The ads featuring these artist were much longer than the usual ones and they basically played famous songs, but not together with their videos; instead, the producers opted for some more authentic images illustrating performances of these artists, which would look natural and more spontaneous. The ads for this new product were focused on the video playing capabilities of the device and the producers wanted, at the same time, to symbolize the new range of possibilities that the new model of iPpod had to offer.

The main idea of the ads was clear, even though these 3 ads had very different targets. Based on the fact that the clients of the new device come from different backgrounds and are of different ages, the producers and the marketers managed to pick some artists that represent generations and symbolize best their tastes and lifestyle: Eminem stands for teens and hip hop music, Wynton Marsalis is representative for adults who like classical and jazz music and U2 is somewhere in between the other 2 opposite styles. In parallel, the ads with the dancing silhouettes continued with more specified backgrounds, which were representing the video options.

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The iPods have been a market hit since their launching in 2001. With the appearance of the new iPod video on the market in 2005, the iPod became even more popular, as it achieved high umbers in sales and an increased interest from the public. The sales of the iPod video were, in general, better than the expectations. Considering the fact that the new product brought, indeed, something new to the market, which was never tested before and the customers were used to the idea that iPod stands for music and, in a smaller part, it stands for photos, the sales surprised the producers just like the product surprised the customers and the users.

Basically, the iPod video present 2 variants of the device: the 30 GB model and the 60 GB one, which both play QVGA H. 264 videos. Over the last holiday season, the sales were very high, as people seamed to be more interested in purchasing such an item before taking the summer vacation. Due to this fact, the new iPod video turned out to be a great choice of spending the time during the holiday. In fact, the last holiday season brought a 30 % increase of the sales, which is a consistent amount.

Even more, the new iPod video turned out to be an excellent Christmas present, as the sales indicate the fact that the sales of the iPods increased significantly before this important religious holiday. Another sales hit in the history of the iPods was the Apple iPod + hp, which was launched in the year 2004. In the first months of 2006, Apple reported sales of 565 million dollars, which was the highest number in the company?s history. In fact, Apple managed to ship 6, 16 million iPods during the first months of 2005, meaning a 66 % increase over the same period of time in 2004.

The new range of iPods are supposed to be even more improved and have a new variety of features and new accessories, which will increase even more the popularity of these products. After the famous exposition called Macworld, which was held on the 10th of January 2006, the official speakers reported sales over 42 million dollars, which included a part of 14 million dollars, gained in the first quarter of the year. With even more expectations in sales for the future.

Till the appearance on the market of the iPod video, the best selling product of the iPod series was the iPod nano, which had great results since the launching. The studies and researches show the fact that most of the part of the consumers want and easy personalization of their video content, meaning quality and inexpensive solutions that satisfy their needs. IPod video brought, at its launching, a new set of features that were about to change the perception that people had about this small, yet powerful device.

With a memory that could now include a play list of 15, 000 songs, 25, 000 pictures and up to 150 of hours full with videos and movies, the new iPod was an innovative new product and the market embraced its originality and new and exiting features.

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As one of the leading travel gadgets of the year, the iPod Touch continues to curry favor with application designers across the world. But with so many being released in the run up to Christmas, it can be difficult deciding which to buy; perhaps some of these will tempt you.

One such application that has been a long time coming is the availability of Trillian on the iPod Touch. Priced at five dollars from the Apple App Store, the Instant Messenger of choice for many is finally here.

This is almost assured, as the mobile application remains loyal to its desktop counterpart as much as possible. Contacts can be organized and sorted as readily as you can from a home computer, whilst multi chats can also be had with the user friendly tabbed browser bar.

The availability of the tech on the iPod Touch has been as a result of a fair bit of development from Apple too. This allows users of Trillian to set their status, customize messages, and select avatars as required. What is also cool, is that whether the application is on or not, users will get updates of any messages, and can select to open the app or not directly.

The beauty of the app of course is in its ability to handle instant messaging from a range of platforms, and synchronize this effortlessly. However, use of it does mean that users will need a Trillian Astra account, though this too can be done via the iPod Touch.

Whilst not initially its main purpose in life, the iPod Touch is fast becoming most used as a gaming device. Mindful of this, it is worth taking at look at some of the latest games available.

One such release is The Treasures of Montezuma 2. Available for just two dollars from the App store, it contains greater challenges and more levels for players. With the first game being a popular choice for many casual games players, this looks set to be a winner over coming weeks.

Equally likely to be popular; and possibly more so, is the Ice Age: Dawn of the Dinosaurs platform game. Lovers of all three films will know the character Scrat well. The lovable squirrel’s sole aim in life seems to be his pursuit of the elusive acorn, and now gamers are invited to play the role and help him in his hilarious search.

More good news for gamers comes from powerhouse Konami, who recently announced that all mobile games in their stock will be available at just ninety-nine cents. Let the rush begin; with such titles as Silent Hill and Krazy Kart Racing being included.

For those wishing to use their iPod Touch as the music player it was initially meant to be; the latest version release of iSample is sure to get a look in. With a host of professional features now included as standard too; this is something that will give hours of entertainment.

These are of course just a few of the latest highlights. You can expect there to be many more over the next few weeks. And that is before we even get started on the iPod Touch accessories.

If you are looking for a great present to give your child this christmas, you may want to think of looking at the ipod touch. Remember that you do not need to buy it new, you could always opt for a used ipod touch.